Social media changed my life

From prison to building my own property business.

Yusuf as a teenager
Then
Yusuf today
Now

My story

Teenager

Wrong crowd.

Age 19

Sentenced to 3 years 7 months.

Then

Got into property. Built my brand on the side.

Result

Multiple property businesses, fuelled by my brand.

What it gave me

Skills I never had
A high-level network
Faster growth
Private investors
More properties
Education business

The results

145K+Followers
31M+Views across 300+ videos
3.9MInstagram views in 60 days
£100k+Monthly Airbnb revenue

All views and followers are public. Check my socials at the bottom of the page.

Channel manager dashboard: £503,021.98 revenue from 1 January to 1 June 2026
Revenue, January to June 2026Channel manager screenshot
Yusuf holding his 7 Figure Club award

Milestone

The 7 Figure Club

Over $1M in total from my education business, fuelled by my brand.

See all the proof

What else my brand gave me access to

Guest on The CEO Cast · 274K+ subscribers

Big podcasts

Shows interviewing top entrepreneurs.

On stage

Guest speaker at events.

The right network

Athletes, entertainers, entrepreneurs.

I did it first.
Now I do it for others

I've seen what a personal brand can do, first-hand.

It grew my businesses faster. It brought investors to me. It got me into rooms I'd never have reached.

It changed how I do business. I've put over £50k into courses and mentorships to get it right.

Then I tested it all on my own brand, so I know what actually works for an operator.